ASMR is all about tingly good vibes, so if you’re curious about the phenomenon, or wondering whether you’re sensitive to ASMR, read on and we’ll get you up to speed.

It’s euphoric, relaxing and affects people sensitive to it in a bunch of different ways.Īnd while the fact that there was a Super Bowl ad designed to appeal to folks with ASMR sensitivity means our previously semi-obscure internet community has essentially been blown up by the Michelob family of beers, we’re not bitter.

You know the feeling you get when someone is scratching your back and hits the Exact Correct Spot and you get goosebumps on your arms? Well, ASMR is a similar, more prolonged feeling. And where folks sensitive to ASMR - which does not seem to be everyone, but we’ll get to that later - were once relegated to message boards and chat rooms, wondering if they were weirdos, social media has allowed the phenomenon to become mainstream to the point where there are thousands of podcasts, YouTube channels, Instagram accounts, and other outlets devoted to folks interested in the phenomenon.ĪSMR stands for autonomous sensory meridian response, which is a very scientific way of describing the feeling of pleasant, ticklish, shivers running up and down your body, usually the back of your neck and along your shoulders, in response to certain auditory, visual, or physical stimuli or “triggers.” The effect is commonly referred to as “tingles” by the ASMR community. From the infamous 2019 Michelob Ultra Super Bowl ad to videos by Ariana Grande and Cardi B, celebrities, big brands, and major news outlets have all taken notice of the once obscure YouTube phenomenon neatly abbreviated as ASMR. If you haven’t already been hanging out in one of the more previously obscure corners of YouTube for the past few years, you might have no idea what this whole 'ASMR' thing is.

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